If you want truly creative games, it won't be AAA game studios but indie game devs. AAA game studios play a different game (pun intended) and it will serve its audience and more especially, their shareholders. There is enough space in the world for them and truly creative indie game studios.
For the most part, yes. We luckily still have AAA studios run by creative developers like Kojima
I don’t know about this. I feel like nowadays it is just as rare for an indie game to be truly creative.
There are certain genres that the big AAA studios basically pump out and certain genres that indie devs basically pump out.
We don't really want creative games. We do want fun ones. Fundamentally, games are fun mechanics paired with a narrative that supports the mechanics. Note that the narrative is supportive, and fun is primary.
Maximizing profit often points the gaming cos towards gating the fun behind a paywall, or teasing the fun that could be had behind the next payment. It turns out that players don't find that fun (see Star Wars Battefront 2).
Indie game devs cant deliver the kind of more cinematic experiences that Bioware could, or that Square-Enix can with Final Fantasy, at least not graphics-wise. Maybe if AI further matures smaller studios can do that too eventually, but right now AAA-studios have AAA-budgets that are required.
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We used to have AA studios that produced something in between those though. Not all types of games lend themselves to indie scale and I'd argue that (C)RPGs are one of those.