alt Hacker NewsThere is very few companies where the executives don't engage with their own product. Imaging a film studio where the CEO has never watched a movie, or a publishing house where the CEO doesn't read books. I don't think you need to enjoy the product personally but you do need to engage with the medium at the very least to be able to understand what you are selling and to whom you should listen for feedback.
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There are examples like back in February when Chris Kempczinski posted his infamous sampling of a McDonald's meal (even though he apparently does eat McDonalds regularly, he didn't put on a very good show of it). Steve Jobs famously not letting his kids use iPads. Howard Moskowitz initially refusing to drink soda during an interview and saying "I'm not a soda drinker. It's not good for your teeth." and then when persuaded to do so describing it as terrible and overwhelming. The most relevant one would be Strauss Zelnick who said in a 2025 interview "I'm not a gamer. I don't play videogames at all. I'm not the Consumer-in-Chief." justifying it by saying that his job is to hire talented developers and let them make the decisions but I would question whether you can choose the right talent if you don't understand the audience for the products they'll make.
It's very easy for executives and management to be so disconnected from the people who make up the market they are serving. When success is determined by innovation that serves that market, detachment can be a fatal flaw.
Yes, but in the interview he was talking about creating games, not consuming. I am pretty sure that CEO at those big companies probably have played game in their life. They might not be hardcore gamer who fire up Dota 2 after work, but they likely engage with the medium. I mean, the current EA CEO has had a long career being involved in the sport division of EA.