Maybe it worked better than trying to address it, but Huberman’s popularity definitely fell off after it was revealed that he was not a great person.

During the peak of his popularity you would find Huberman protocols or Huberman factoids repeated everywhere on the internet, including HN. There was a sharp drop off after the revelations. I can’t recall the last time I saw someone someone repeat a Huberman podcast factoid here, which is remarkable after he was so popular.

In the Huberman case it was compounded by how much he was embracing and repeating non-scientific ideas that sounded good on social media, like reducing everything to being about dopamine or making crazy claims about how you could do things to “raise your dopamine” that were not actually supported by research. When his personal dramas were exposed it became an opening to discuss how bad his podcast had become and I think many listeners woke up to that fact when shaken by the realization that not everything about Huberman was as it seemed.

He has been able to continue podcasting to an audience of die-hard fans, though. These people never totally disappear because a core audience worships them and will ignore everything inconvenient to their worship.

Peter Attia went through a similar downfall after several increasingly bad scandals were revealed, culminating in him getting caught associating deeply with Epstein. He tried to make a public statement about distancing himself from Epstein after discovering Epstein’s crimes, but there are public emails between Attia and Epstein where Attia asks Epstein about how he’s doing after Epstein became national news. That backfired everywhere except the core audience of Attia worshippers who now just get angry whenever anyone brings up the Attia-Epstein connection. It’s wild that Attia was one of the few Epstein associates who continued contacting Epstein so much (which went into court records and became public) after he became publicly known as a trafficker. And yet there are hardcore Attia fans to this day.