yea, if thats the case then I feel that AAA studios release creative things all the time. GTA for example, Alyx to name two. I guess it is always easier to buy creativity when you are a giant studio.
What, Alyx is literally "Half-Life, but in VR". It's fiarly polished but the concept is not creative at all. They barely even pushed the overall series plot forward and there's like one whopping new character.
The most recently released GTA game is over a decade old, it's a big stretch for it to fit "nowadays".
Even Alyx is 6 years old, if that's your best example of an innovative AAA game, you're already in trouble.