I knew what this is about before clicking the link. While trying to find remediations for vulnerable systems I was also looking for any kind of "official" statement on literally WTF is going on here from the Ubuntu side, but I haven't been able to find one yet. I guess it has to go through the "hacker news puts enough attention on it for someone to care" phase which we all know so well...
If you had to manage what has become critical infrastructure around the globe using something like Launchpad, you'd understand.
It's not optional.