Install Ubuntu and you get 10-15 years of support of your current software stack.
Install Debian and you get 3-5 years of support.
Ubuntu also invests a lot into their desktop experience while Debian is closer to stock Gnome. That's more of a preference thing, though.
Debian has also traditionally been a pain to use with proprietary software. Nvidia drivers, WiFi firmware, you name it. It got better in the past years but it's hard to shake the bad name.
Or, maybe, good name? They fight the good fight, even if they're not winning.
> Ubuntu also invests a lot into their desktop experience
Unfortunately that's been dwindling. Canonical seems to be focused on servers and virtualised instances. The desktop experience is stagnant.