Et tu, dang?
You don't see how this is misleading or fradulent (i.e. definition of a scam) in any way? A realistic image of someone wearing the glasses that don't exist yet, without disclosing it?
Scam in this context would mean selling people a product or technology that won't ever exist. This is the opposite of that.
That's every product launch ever... if it's not been built yet, you're always looking at a render/photoshop/fake