I’m not a fan of where this tech is heading, especially when looking at all of the companies who are pushing for it. I do think it’s somewhat misleading to say that Apple is opening the door when we’re already seeing things like the glasses from meta, the upcoming (maybe now released) glasses from Google, and the plethora of AI powered devices and pendants already existing and I constantly get served ads for. I believe pocket and plaud are the two I see the most. We’re seemingly getting closer to living in a black mirror episode every day.
Apple is a consumer hardware manufacturer first and foremost, which is unlike the other examples you mentioned.