"Jesus a radical feminist?" - MAGA Inc.

Voting is a chore. You have to set aside a block of time, drive to a polling station, stand in line, and vote. Gas is expensive. Time is expensive. Groups of people who are agitated gathering in the same place is risky. The return on that investment of time, at a personal level, is practically nonexistent. From an individual cost-benefit perspective, voting does not make much rational sense.

So you have to appeal to something beyond rationality. Emotion. You need someone to be so swayed by what you say that they forget to think critically and simply go out and vote.

Committees have approved these ads. They understand that the system is not driven purely by rationality. And they have engineered these messages to influence people into making irrational choices voluntarily.