Also, they spent a long time suppressing AMD by bribing, and strong-arming their partners during the first cycle of AMD beating Intel (Athlon series): https://www.eetimes.com/intel-accepts-order-to-stop-unfair-t... Later on: https://www.rbbecon.com/news/article/commission-imposes-e106...
That’s the leverage I was mentioning. That’s what worked for them in Pentium days and thought will just work again. It helped a lot that AMD had a compelling product to sell.