Years ago I worked with a guy who gendered servers. I thought that was weird, but I think it’s just a habit for some people.
people do this with cars and boats, the difference is they don't use language and fake telling you they care and such
this is where Zuck is taking Ai, it's more dangerous than what he did with Social
Also language, as gendered languages often lead to defaulting a gender in other languages based on the sound of the word.
But yes, anthropomorphising is a rather fraught path.