Yes, sir(s)! Using a search engine without ads is such a life improvement that it’d be a steal at twice the price.
Imagine DuckDuckGo but with no ads and good results every time instead of 90% of the time… absolute game changer.
EDIT: put another way; if you think ads don’t work on you, you’re just not aware enough. Ads work on everyone —in the moment and otherwise- and search ads are the most effective ads in history.
That’s why Google is explicitly built around using their money printer to pay into a long list of “bets”, hoping to find the next money printer before people realize how insidious this one is.
>if you think ads don’t work on you, you’re just not aware enough.
No need to cast shade on others who aren't like you.
regardless of whether the ads are "working" (what does that even mean?), they're additional cognitive load; things my eyes see and add to the overall din that the web has fallen to. I use adblock, but even then, the search results on supposed privacy respecting search engines might be influenced by sponsors for the simple reason that the incentives are not aligned.
The fact that I pay for search or email (proton) is not a proof that the companies are not doing something in secret, but it is somewhat necessary in the trust calculus that I am paying for a specific service to end up getting that service (that is to say, ad free, and not intentionally biased search results).
Use a meta-search engine like SearXNG [1] and you're searching not only ad-free but also - if you choose your sources right - mostly bias-free as far as that is possible. You'll get the results Google filters out but others show, those which Kagi doesn't want you to see but others show, those which those others don't want you to see but Google or Kagi or fill_in_the_blanks show.
DDG allows you to turn off ads.