I commented in another thread recently that almost 15 years ago on a high traffic site we were full of obvious scam ads, tons of fake world of Warcraft clones with busty characters asking you to play, tons of you’re the 1 millionth visitor click here to claim your prize, download buttons. Even the occasional penis enlargement pills and stuff would come through. I really think even if the scale is maybe amping up, things weren’t much better 20 years ago, the web was just smaller, fewer people were paying attention, and the folks who were there had grown up learning to spot that stuff from the beginning.