If you're working on a small game project without an existing framework/platform, you usually build a really bargain-basement game editor alongside it. That editor takes a long time, and it's often spent in arranging UI stuff.
If you're already using Blender to make assets, there's some benefit to stuffing Blender's UI into your game editor too.
After trying blender for about 20 years I still find the UI/UX awful. I think a lot of the new blender generation has baby duck syndrome.
In that case it would be competing with imgui, egui and similar libraries, but the submission is comparing it to GPUI.