I think the cybertruck appeals to a very narrow market. It's too expensive for most people who just want a big vehicle to get groceries and run kids to around, and doesn't really have any qualities that make it useful for commercial use, outside of being a rolling billboard. Unless it just really appeals to you and you have cash to burn, I don't know why you'd buy a cybertruck over a Ram/Ford/GM. A RAM 1500 w/ etorque costs half a cyber truck and gets decent fuel mileage... If you need a work truck a RAM 3500 is cheaper and will reliably haul 30-40k loads 12 hours a day and the warranty isn't void the second your tires touch dirt.

The Slate and Fathom are going to sell like hotcakes in the US.

I don't think this is a failure of electric trucks, it's a failure of this specific design.

Trucks are a status symbol in the USA. EVs were becoming acceptable in the mainstram, hence the initial surge in sales, but that has cooled off since 2024. Now very few outside of the big tech cities are spending money on EVs. Hence the fate of the electric F-150 as well.

That's electric semi trucks. The market for pickup trucks in general in China would be pretty small.

Cybertruck is only available in countries that don't want EVs.

The Cybertruck is not very good at being a truck, but it is very good at being a social signifier.

This isn't about the idea of electric trucks.

This is specifically about the Tesla Cybertruck, which has been shown to be fairly shoddy in construction AND is tied to a very, very divisive figure.

Because cybertruck is a bad truck.