While we could quibble on the exact percentage, I think that's the point. Why spend $100K on an ugly status vehicle, when you could just get any half-ton pickup quad-cab short bed and prove to the world how big of a truck you have, but only spend $50-60K?!
The Cybertruck is weird and a "status" symbol, but most people want to fit in, but also have the "nicest" looking status symbol, so they convince themselves that "this particular truck" is really nice. (And also if I own it, it's clear I do lots of hard physical things.)
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While we could quibble on the exact percentage, I think that's the point. Why spend $100K on an ugly status vehicle, when you could just get any half-ton pickup quad-cab short bed and prove to the world how big of a truck you have, but only spend $50-60K?!
The Cybertruck is weird and a "status" symbol, but most people want to fit in, but also have the "nicest" looking status symbol, so they convince themselves that "this particular truck" is really nice. (And also if I own it, it's clear I do lots of hard physical things.)