And it failed at it too.

People who buy trucks as a status symbol want to be "tough". And Tesla clearly intended to appeal to "tough guys", it is big, powerful, and supposedly indestructible. Elon even twitted at some point that it would destroy the other car in a collision, a morally questionable comment, but the implications are clear, a though vehicle for people who don't give a fuck about others.

And then, they managed to break the unbreakable window during the presentation, followed by the rusty trucks, and most importantly, the whole fiasco with glued panels that came off. So, you market a tough vehicle, but it falls appart. Who is going to buy that?