Not every swing is a home run. You can win with a few home runs or a lot of singles.
The only guaranteed way to lose is if you stop swinging. And Tesla has stopped swinging. They haven't revealed a mass market consumer vehicle since 2019.
There is some incredible technology in the Cybercab that allows them to be built cheaply in high volume. Instead Ford looks like they are going to be the first Western consumer vehicle out of the gate with the unboxed production method with their Ford Fathom. Unsurprisingly, the Chinese are ahead here too.
Hasn’t Musk been clear that he’s abandoning traditional passenger vehicles? He’s retooling for Cybercab and Optimus. Model Y and 3 are selling too well to abandon but there won’t be new models. We’d be lucky for refreshes.
They've stopped swinging at the consumer market. I'd argue that they are swinging at other markets though (Cybercab and Optimus).