I’ve been seeing complaints on the internet about how all cars look the same nowadays. I think the cybertruck proves why. A lot of design has coalesced around the same thing, not just for cars but for websites and apps, logos, furniture, etc. because people like that stuff.
Something new and fresh can be accepted and loved, but it still needs to be familiar and somewhat iterative. A radical change like the cybertruck is hated for that reason. (People also hate it because of Elon, but they don’t hate the other Teslas nearly as much as they hate the cybertruck)
When the Cybertruck was first announced, Musk was still the darling of the left and progressive wealthy. It was daring and different and cool, and it was explicitly meant to be an experiment in making cars differently.
By the time of its delayed release, Musk had become deeply unpopular with many of that original coalition of fans and buyers, the truck was more expensive than originally promised, his new ‘base’ probably couldn’t afford to buy many of them, and it was structurally a fairly normal car underneath the steel panels. It also suffered plenty of embarrassing issues, which people were of course gleeful to publicise.
It could have been a cool funky status symbol, but Musk screwed it all up.
The design isn't what led to its demise, the $80K-100K sticker price did.
I think a lot of the reason most cars look the same is they all have to pass similar pedestrian crash standards. Once you account for all of that, the basic shape of the vehicle is set and there is only so much unique styling you can attach.
Or maybe "I am not like other girls" is not a good personality to hang on. An exceptional athlete stands out. But so does the village drunk. Just being different is not enough.
The product failed because it was a shit product. In the grand scheme of unreliable American built cars, it was just another one. It was certainly not as bad as a Jeep. But it was ugly, and did not do what it was supposed to do; be a truck.
This is every top comment ITT, and I am checking user's post histories to confirm they are real. I understand I might be in the minority, but this belief that just being different is a merit unto itself is ridiculous.
There’s a school of thought that anything is better than blandly conformative design. In that school, the Cybertruck counts as progress.
To me, it’s more like answering a complaint about the blandness of pop music with electric bagpipes and nails on chalkboard: if you can’t be different and good, maybe don’t try so hard to be different.
People don't just hate it because it looks different. They hate it because it's ugly, unreliable, and a symbol of the modern idolatry of the billionaire class.
One thing I think gets overlooked in cybertruck discourse that I didn’t appreciate until I saw one in person is that it’s really big. It FEELS really big. With all those hard edges, it also seems more imposing and aggressive.
It doesn’t give me the impression of “radical change.” It felt familiar and iterative of the modern, oversized F250-style pickup truck in all of the worst ways.