A huge fraction of the truck owners barely (if ever) haul anything, so that's not a dealbreaker for an EV truck.
It just has to look manly and rugged, any actual offroad or hauling capabilities are at best a nice-to-have.
How do you define huge? How do you define "barely if ever"? Do you have any evidence to back your claim?
How do you define huge? How do you define "barely if ever"? Do you have any evidence to back your claim?