Your loss!
I found it refreshing compared to polished corpo speak, and I think it aligns with the message the author wants to convey.
I also found it refreshing - particularly given the semi lobotomised LLM slop we're seeing most articles written in nowadays. It's nice to see someone's actual tone coming through even if it is peppered with profanity!
The language used in that article segmented the audience very effectively :)