All the clown show at Tesla had to do is clone the F-150. This was one of the easiest product failures to predict in recent memory. Musk can't help himself. Tesla continues to desperately need a Shotwell at the helm.
At present all Tesla has propping it up is bubble dust and one car model (one increasingly dated car model). Somehow after 14-15 years (Model S released in Summer 2012) these people still can't release a real SUV of any sort. The model Y is a grotesque joke of a fake SUV, a mutilated model 3 that doesn't really look like an SUV in any regard. The model Y is an SUV like the Cybertruck is a truck. They might as well have unlimited money to do it, and they can't do it. Same reason they couldn't release the roadster even after all this time. It's a fundamentally broken company because Musk won't get out of the way. Whatever Musk is good at it, it's not running a large scale automotive company.
If its that easy, why have Ford stopped making the F150 lightning?