This goes beyond just the press really.

The myth of the solo creator who heroically makes something amazing has a romantic appeal to a lot of people, especially those who dream of doing such a thing themselves someday. In truth, all great things in history have many collaborators and what we think of as the “creator” is often just a person who played the role of bringing together the collaborators, with perhaps a few other direct contributions.

But in the AI era, this solo-creator myth can now become reality, or if you are more cynical, just an even deeper delusion that exploits the non-consensual labor of millions for one’s personal benefit.