alt Hacker NewsThat’s a hard comparison point though when the ICE F-150 was the perfect substitute it was competing against. To me, that mostly proves that people didn’t want to go electric or pay the premium for it. The F150 design itself, does fit the bill as a truck doing what a truck needs to do.
I also bought a new Chevy truck recently for less than $40k USD, mid tier trim. Other trucks can be very affordable. The trim and budget options are quite wide. Tesla was never going to get to that as it requires volume.
There's also the dynamic of how many people buy pickup trucks who don't actually need full trucks. I'm not sure how much better Cybertruck would have sold if it actually performed better as one given the price (or more so if the Youtube reviewers gave it more appeal as a real truck to people who dont need one).
There's also a big market for luxury SUVs. But you could buy a nice BMW SUV for nearly half the price. So it was really just competing with higher end SUVs.
Which is why I believe it was mostly a price issue, not that there isn't a market for such a hybrid (half SUV / pretend truck) concept.