alt Hacker NewsI have a buddy that has worked for corporate auto companies for 20 years. In most cities, dealerships make little to no money on the initial sale as competition has driven them down to dealer pricing. They make all their money on add ons (undercoating, paint protection), financing kick backs, warranties, and ongoing maintenance (this being the largest chunk). So there's probably a lot of truth to what you are saying.
Couple that with the fact that these were sold at a $20-$30k premium over a regular ICE truck and the fact that you not only couldn't get these at MSRP, but you had to spend an extra $10k on top and.. yeah...
I think F150 was the right vehicle but the wrong price point.