I get your point. But look at this from Tesla’s point of view. Why should they care? They will want to sell as many cars as possible. If they sell me a car, that’s just one sale. However, every marketing book will tell you that it’s easier to sell to an existing customer.

If my car (an asset) has more resale value, I’m more likely to sell it to buy a new one. They should be trying to protect my resale value — if they want me as a repeat customer. Even if I want to buy another Tesla, if my resale value isn’t high, I’d wait longer to buy a new one.

Or, what I’m leasing the car (reasonable for an EV and used to have better tax incentives)? If the end of lease value is low, I have to spend more on the depreciation over the lease. That makes my monthly payment higher. Instead, if the end of lease value is higher, I have a lower monthly payment and I’m more likely to buy the car.

Either way, Tesla was good at selling one car. They need to get better at selling the second or third one.