>I'd bet that the ~30k slate compared to the ~ 50k typical new car price will get a decent chunk of people thinking about what _else_ they could do with 20k in savings.

The overwhelm majority of new car purchases is the US aren’t based on sales price, but monthly payment.

For the vast majority of buyers, an extra $50 a month for some luxury features is the easiest upsell in the world. They simply don’t think through the savings, they think “I want heated seats, better sound, etc”