He's kicking off a redemption tour. The world will now decide if his tone is sincere enough, and how long it should take to forgive him.
Not long I suspect, we don't expect much from tech CEOs. Nobody even remembers when Bezos cheated on his wife.
We'll get a kind of a "Gone Girl" moment but with geopolitics.
I guess no one noticed because they all looked the same. I imagine Bezos in the wife store like "Oh yeah, I like exactly that look. Gimme another one of these!"
Everyone has some preferred types, but same body, different person is pretty creepy.