They are looking to lower it further to $100 [0]. This is definitely concerning for frontier labs since Accenture also caps their employees' usage to $29 a month [1].
[0] https://finance.yahoo.com/technology/ai/articles/apple-cuts-...
[1] https://finance.yahoo.com/technology/ai/articles/accenture-j...
Accenture lol, in that case, considering the quality of the output previously released by their humans, maybe local LLMs are already more than enough for that use case.