Google funding, I suspect. One day they will turn off the tap and the mantra will be silenced.

"Strange; seems like all I hear about these days are projects funded by the world's largest advertising corporation."

I dunno,unlike the crypto/NFT era, Rust rewrites have demonstrated measured performance and memory savings gains. Some grimace when they see "written in Rust" as a tagline but my immediate thought tends to land more on the "thank God this isn't an electron app" side of things

inb4 "Rewrite bitcoin in Rust" comments stars pouring in