The Death Knell of Digital Search

> But I would really prefer if Search just worked the way it did in the first place.

Which is one thing technologists often screw up: They misinterpret how people react to change; and they misinterpret how people really use their products.

Google Search used to be (and still is) a way to find places on the internet. As much as I like AI in searches, I agree; when I want to find the thing, I don't want AI getting in the way.

https://archive.ph/6dZS9

I remember in around 2011 realizing that ~85% of the first page of Google search results was ads. I haven’t used Google search much in the last 5 years, mostly due to this but also because of how they rewarded blog spam.

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