It's an incremental DAW. You're supposed to buy upgrades as you need features. A noob doesn't need a spectral resonator and convolution reverb. But that same person when they become an intermediate might.

What they should really have is a demo version of the next tier up for when I'm considering upgrading. Say if I have Standard Edition, I click the "Try Suite" button and it temporarily unlocks the Suite features without overriding my base install. I can then easily decide to upgrade (or not), but the main issue is the next tier's features are locked behind an install, so people go into it with the mentality that they have to decide on a product tier when they're a noob and don't know anything about the product.