It's interesting to see them adopt this whole Rent-to-own model [1]. It's not quite a subscription since you end up with a full license to a particular version, but it is kinda like a subscription in the sense that a new version will be out by the time you are done with your payments. And it seems like you can "extend" it to get the new version, so it's a subscription with extra steps.

IMO that's a better model for consumers since you do get something at the end of it. And if you are a professional, you were probably already getting the latest and greatest every time anyways.

[1] https://www.ableton.com/en/rent-to-own-ableton-live/