This product makes no sense. Who exactly are they planning to sell to? I don't think people needing a truck for work would ever use something like this over say a F150.
Presumably people who need to haul up to 600lbs regularly in an industrial or farm setting that don’t want to spend $40k? What an odd question.
It's probably the same market fit as the John Deere Gator. We see them used all over in Hawaii like that.