This would have been an instant buy for me if it weren't for the 25mph limit. That being said, I'm extremely excited by this, because it proves there is demand for Kei trucks in the US. I've done a lot of research into the import process for bringing a truck over from Japan, and I'll likely end up going that route in a year or so unless newer trucks with higher speeds get announced
I am sure someone will hack it to remove any enforced speed limit. And I'm sure Toyota will design it so that hack isn't too difficult.