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somedude895 • today at 5:31 PM • 2 replies • view on HN

I work in marketing. LG literally offers to target people who've recently watched a competitor's ad. When I asked how that's possible the sales guy openly admitted that "they know what's showing on their panels."

Maybe he just said that to make a sale, but yeah the fact they offer that targeting alone is quite telling.


Replies

desolate_muffin • today at 6:25 PM

If they use audio-based ACR, they do know what's showing without needing to send any screen content telemetry.

amiga386 • today at 6:24 PM

"We own the glass"

You may do LG, or maybe you just think you do. Either way, I won't ever buy your TVs

How LG market their control over you to their customers (advertisers):

https://www.youtube.com/watch?v=6IFVTcM28KA&t=820s

> "we know who's in the LG household. We know which devices are there. We know what you're exposed to on TV and we know how to extend that reach into mobile."

> "Most streaming households subscribe to multiple streaming services. So, our line of sight to the screen can really help our partners."

> "We own the glass. We own the TV."

> "We own the glass"

> "Since we own the screen, and we own the operating system..."

LG's statements about how much they can help their advertising partners just get so much worse as the rest of the video goes on.

LG absolutely need to be slapped out of thinking they "own" anything after the point of sale, and the only way to do this, given how laden with spyware these TVs are, is to NEVER BUY THEM.