They asked ChatGPT to invent a new job title for marketing, genius. At a previous company our marketing person created some new term for a segment so we could say we are the only ones doing it. I think there was a term for this grift but I don't remember.

This fake job title sounds like what BI analysts or analytics engineers should be doing as part of their job, not a new job. These jobs are the ones that are usually working on the modeling, answering business questions, and making data accessible and would be creating the context, prompts, and evals to make sure it's working as intended. I think really, analytics engineering and BI should be combined.