This is totally not what the paper is about, but I immediately thought of the original concept of meme [0]. Since so much content online is LLM generated, if that content is used to train new LLMs, in theory that could serve as a transmission vector of ideas or concepts in a viral fashion. The same way certain memes are more successful in human hosts for various reasons, maybe some are more successful for LLM hosts for whatever reason, like quirks in the RLHF/ finetuning process.

[0] https://en.wikipedia.org/wiki/Meme