> yet they go crazy about it.

Well, of course. They're able to get the stuff they want to run off of the computer, and onto the device. Not everyone hates working in the box, but a lot of people do.

> This also got companies like Behringer an idea that they can just release the hardware and people will create firmware for free. Genius.

Honestly, this is great. Getting viable hardware with annoying shit like buttons and knobs is beyond the reach of a lot of developers, but writing software is not.