I wish, but unfortunately EU countries don't fine Big Tech enough and Big Tech just keeps breaking the law, treating the fines as normal cost of operation. Meta in particular is just profiteering on crime (phishing/fake ads) at this point, there are many leaked internal documents about it.
Not sure about this particular case.
Predators go where the prey is, and Facebook book has seriously aged out. So makes sense FB would profit off of what they have left.