Seems like the end game is forcing all ad-financed and tracking-financed content behind login walls.
Feels like we were already almost there because of ad blocking, without even considering AI agents and summaries. And I take no offense in ad blockers, I use them myself.
Sad thing about current public web "content" apps (be it newspapers or other formats) is that the paid versions often share all tracking features with the ad-financed version of the same service, when both are behind a login wall. Only fewer ads, at least hopefully no ads from other vendors / no intrusive brokered ads.
Self-advertisement going through the roof when accepting an offer for a paid subscription is another frequent annoyance though.