alt Hacker News> In fact, they'd likely pay more because then they could reduce investment in detecting bots.
A lot more. Preventing bots from eating up your entire digital advertising budget takes a lot of time and money.
> In fact, they'd likely pay more because then they could reduce investment in detecting bots.
A lot more. Preventing bots from eating up your entire digital advertising budget takes a lot of time and money.
Making advertising more efficient would also open up opportunities for smaller players. Right now only the big guys have the chops to carpet-bomb the market regardless of bots. Noise benefits those who can afford to stand above it.