Theoretical physics are theoretical; that seems to be the crux of her problem. And in that light it makes sense that she's become an influencer who makes content instead of someone who devotes most of their time to advancing the science. Yes, oftentimes people will be paid to work on problems, and they'll end up in a cul-de-sac. That will be the case for the majority of the field in the case of something like quantum physics. But if we pay enough of these people to sit in rooms and work on problems, maybe one of them will figure something out. That's how science progresses.