A lot of companies don't actually sell a product that does anything useful, though. They sell an idea that sounds useful to management, and obscuring the truth earns more money.
A crucial point that is lost on this venture capital-funded forum: scummy garbage makes money. Taking sales people out for steak and whiskey makes money. Lying makes money. (That last point is especially funny considering how startups lie, too, like having a landing page and no product but collecting emails like you do.)
The economy is built on grifting, at this point, and every time, people here are shocked, SHOCKED that that is the case.
Indeed. This is basically enterprise sales, and sales guys will not be happy with anything else.