How about the cost of your life? If the house resists the earthquake and you are inside it, you don't die.
We were speaking in the context of fires previously - in which case it's usually more about preserving the neighbourhood and land than anything else, you have to evacuate regardless.
Earthquakes are different and you'd need a house that stood anyway (though I'd guess most houses don't have a problem with earthquakes insofar as not collapsing on inhabitants, though they'd probably be damaged)
Loss of life from fire and earthquake isnt really high enough to be a concern. This is primarily a cost and inconvenience question.
Building to protect occupants and building to make the structure salvageable afterwards may be two different goals. Think crumple zones in cars.