> Will we see internationalized Chinese content dominating it?
This is a weird fantasy, but it brings up an interesting point. The complete lack of Chinese influence on global pop culture. Especially when compared to Japan or Korea, countries with a fraction of the population but many, many times the influence.
I wish the CCP didn't wall off their citizens from the rest of the world in the name of protecting their own power. Think of the creativity we are all losing out on.
As someone who wants to learn Chinese, I think about it all the time. Watching Chinese shows just isn't as fun for whatever reason. I was telling my wife the other day I have met so many people who credit Friends for why they can speak English.
That's soft power right there.
I've had to resort to watching anime on Netflix with Chinese dubs - anime is good because people actually talk slower and usually use simple language. When I watched Three Body (Chinese version) the dialogue was impenetrable lol
For better or worse, I think CCP has long been on the backfoot in international propaganda just because what passes for persuasive narratives in authoritarian contexts falls flat to global audiences fluent in western entertainment and media culture.
Of course they have modernized, but most actual influence obtained thus fair (e.g. international olympic committees covering up investigations, stopping the NBA from venturing criticisms) has come from projection of soft power rather than being on the cultural cutting edge.
What do you mean by "global pop culture" here?
I've never considered there to be one, although I'm open to the idea.
It's easy for me to recognize an Ameican pop culture or an Anglo pop culture, and the favor each show for certain imports over others, but those don't seem nearly so universal as your usage of "global pop culture" suggests.
Latin, Arabic, Russian, Chinese, French, Indian/South Asian, etc each represent huge "pop culture" markets of their own but also each have their own import biases.
As a Chinese American, this is the real reason people don't know about China.
To be honest, most of the movies/shows China creates sucks. They're Marvel-esque CGI fests with awful storylines.
Meanwhile, Japan and Korea are creating awesome media.
The whole narrative about the US gov trying to "hide" China isn't really true. There are a ton of viral videos on YouTube about how great China is. And we welcome Chinese immigrants every year.
The real problem is that China itself doesn't execute when it comes to soft power.
I'd say that in the last two years China has advanced quite a big step with video-games.
“Chinese movies” are popular in Vietnam for example, so not fair to say they have no global reach.
The only good Chinese language films were all filmed in Hong Kong, directed by people like Wong Kar-Wai. In the Mood for Love is widely considered one of the greatest films ever made.
Chinese cultural (and censor) sensibilities are why big budget US movies are almost universally boring and terrible these days. Authoritarian societies aren’t exactly known for creating good art.
True that. My wife watched a few Chinese dramas, but they're quite boring compared to k-dramas or japanese shows. I find them annoying and full of propaganda. Only the historical ones are borderline interesting. Also the CCP crackdown on celebrities didn't help.
By contrast, there's now a very good k-drama with Lee Min-ho happening in space or the Gyeongseong Creature horror drama with Park Seo-joon.
I did see some good Chinese movies, mostly out of Hong Kong. Wong Kar-wai directed a bunch of good ones but they all predate Xi's regime and the takeover of HK.
One of my favourite contemporary artists is Ai Weiwei, who has gone missing in 2011 only to finally reappear four years later. I understand he now lives in Portugal. Got his book on my night stand, 1000 Years of Joys and Sorrows.
I think you are a bit too premature: China has at least one(usually dozens) competitor for literally everything America has. You just don't hear about everything in the US.
Think of any industry and there is probably a Chinese competitor that is trying.
Tesla -> BYD
Google -> Baidu
Starbucks -> Luckin Coffee
IMAX -> China Film Giant Screen or maybe POLYMAX
Finally Disney -> Possibly Beijing Enlight Pictures
They released an animated film Ne Zha in 2019 that according to wikipedia was "the highest-grossing animated film in China,[16] the worldwide highest-grossing non-U.S. animated film,[17] and the second worldwide highest-grossing non-English-language film of all time at the time of its release. With a gross of over $725 million,[18] it was that year's fourth-highest-grossing animated film, and China's all time fourth-highest-grossing film.[19]"
[1]:https://en.wikipedia.org/wiki/Ne_Zha_(2019_film)
Some great info here [2]: https://www.youtube.com/watch?v=W2J0pRJSToU
Ok I'll admit part of the reason people don't hear about these companies is that they are still too half baked. But look at BYD, they started off producing junk but this Chinese mindset of grinding and rapid iteration has put them to be super successful today. Why couldn't that kind of happen with their Disney competitor?
Another thing that might be happening is the literal closing off of the world into two spheres. Western US led and Eastern Chinese led. As we are seeing with BYD, they are taking over all the non western markets(and some western as well) but the US has essentially slammed the door shut on them (they haven't actually but made it impossible to enter with their tariffs). Maybe the Disney competitor will take hold in the non western aligned world?
Honestly its a shame they are not open or democratic. The idea of watching or even being part of a rising country that is building their empire is fascinating to watch. Will they collapse due to demographics or these fundamental issues like communism or will they make it? Unfortunately for many people, the only option is to stick with the US and work to keep the ship afloat as there is no place for them in China.
I'm resentful for not having BYD here to offer affordable vehicles. The vast numbers of people who are now boxed out of the middle class could desperately use the help of a vehicle that doesn't cost them $700 a month.
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Or perhaps you haven't encountered Chinese content because of soft suppression of the content from within the US bubble
> The complete lack of Chinese influence on global pop culture
The CCP has tried to get their culture out there, it just has not been successful at the visually obvious scale of Japan or Korea. But their culture is definitely getting out there, and I think we often don't spot the Chinese influence on something unless some journalist finds out and writes an article about it.
Some of their influence is leveraged in business deals, with several movies being altered by the demand of the CCP, and these changes persisting in worldwide releases, not just the Chinese-released version of the movies.
Some of their influence is leveraged in video games- Genshin Impact is a famously successful Chinese game. There are some competitive Chinese teams in various pockets of e-sports too. Tencent also owns several video game developers, and occasionally uses their influence to change parts of a game to please the CCP.
There is a Chinese animation industry (print and video), and occasionally they get a worldwide success. I remember being surprised when I found out that "The Daily Life of the Immortal King" was Chinese- you can tell it isn't Japanese but lots of people guess that it is Korean.