alt Hacker NewsI'm not sure if the number was for Facebook specifically or all Meta apps, but they did quote a number of around $70 revenue per year per US user a while ago. (with (much) lower numbers in other parts of the world)
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barnabee • 06/16/2025
That’s interesting, thanks
These numbers are actually kinda interesting, in that they're based on user location, not advertiser. So basically all global companies target the US first because it's a big market with consistent regulations and mostly one language (compare to the EU where you'd need English/German/French/Spanish/Polish and still would miss a lot).
So, those numbers reflect a capital inflow to the US market rather than (as many people think) absurdly high conversion US users.
Meta stopped reporting user numbers/CPMs by geography after the market freaked out when user growth plateaued in the US (because they'd acquired basically everyone).