Spotify I get because the Spotify free experience is HORRID.
Youtube is also moving into that direction.
I think a good amount of people pay for Youtube just to be able to listen to audio with the screen off, which is a completely artificial restriction they added to the free version.
Such a strange business model, making the free version below acceptable.
It's unclear to me how the paid Spotify experience compares with free, but you still get ads with the paid one. Also, you need to curate heavily because Spotify's algorithm will push certain types of content. If you listen to a podcast once, it is hard to get rid of it, as it will keep popping into your feed, or whatever they call their interface.