alt Hacker NewsWhoever decided to use the same brand for different experiences should be demoted at minimum. What a way to destroy trust.
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Microsoft has the worst branding in tech. Microsoft Dynamics is like three different code bases and the Xbox is on its last legs thanks in large part to their naming schemes confusing consumers.
Ha. Microsoft does it all the time.
Having established brand awareness is a double-edged sword. Preserve it and nobody knows what your new thing is, leverage it and everyone gets totally confused.
Ah yes, I call this "brandfucking."
IBM used to be a repeat offender. I recall trying to buy the WebSphere (Java) application server for a client and then finding out that IBM had slapped "WebSphere" on all their products including things like¹ MQ Series (a queue) and DB/2 (a database). It took me an hour to figure out the right item and it was an online purchase!
¹I might be misremembering the exact products but it was similarly absurd.
Probably the same one responsible for Office -> 365 naming
It’s because in Microsoft terminology a “copilot” is a chatbot or LLM agent.
So you get your copilot for m365 subscription and add copilot studio which you use to create co pilots
I suggest you never visit https://www.office.com/