At least for supermarkets around me they _only_ sell Japanese rice. You’d have to buy online or drive out which doesn’t work for vast majority of old population.
Also as an East Asian I can somewhat understand reluctance to change rice. It’s just such a staple in your daily life. If I had eaten one type of rice for my entire life (and the price of the rice has remained stable for the last 40 years) and suddenly I can’t afford that type of rice, it would be a shock.
I think it's only Aeon that is pushing imported rice. While I see them prop up everywhere lately, indeed if none in the area I guess it's not readily available. Where it is though it doesn't seem unpopular, at least it isn't stuck on shelves. When I first saw it disappear, I thought it may have been a failed experiment but was happy to see it restocked.
> Also as an East Asian I can somewhat understand reluctance to change rice
I have deep Thai roots, and I don't think the same thing really exists there. Rice is just rice, and there are both old[0] and new[1] types of popular rice that are substantially different from the "standard" steamed white rice.
Maybe someone who’s Thai-Thai could chime in
There are so many restaurants that talk about using the best rice in Japan.
On asking them where it comes from and it's always either local to the restaurant, or to the prefecture the owner grew up in.
There's a lot of local patriotism for rice in Japan, I even find it admirable most of the time.
Rice price is obviously important and probably linked pretty highly with inflation numbers in Japan. It's price is currently being artificially manipulated higher by JA, and that sucks. But I think ultimately most of these articles and even the local discourse with other Japanese is just a socially acceptable topic to grumble about.